The softest premium GOTS certified Pima cotton clothing ethically made in Peru.
We share a nostalgia for the quality staple clothing from our childhood.
Our collections are small and made up of interchangeable pieces that seamlessly mix in with your existing wardrobe.
We think about fashion in a slow and holistic way. We acknowledge trends but we move in our own direction, at our own pace. We make things that we both love, can wear everyday and that will last a long time.
We listen to our community and build on what we learn, striving to improve on comfort, fit and the longevity of our clothing.
- sustainable practices
- conscious consumerism
- classic gender-free styling
- ethical manufacturing
- vertical integration
- transparent supply chain
- small batch
- certified organic
- premium quality
- inclusive design
- style repeats
- wear everyday
Adopting a cost per wear lens is a great way to get a good return on your sustainable investment. There is a limit to the amount of clothing that one person needs. Building a sustainable wardrobe is premised on this idea.
We design intentionally to create clothing that is premium quality, long-lasting, and also looks and feels great on the body. Investing in quality clothing that stands the test of time is one of the best ways to lighten your footprint.
Our business is not just built off of profits and growth. We measure success in other ways as well. It’s important to us that we leave the smallest footprint and uplift others along the way.
We are continuously developing our sustainable practices. Staying educated and adapting with a focused approach will help us keep up with our rapidly changing world.
Looking for clothing that feels like a big soft hug? Pima cotton is a high-end strain of cotton with a long fibre measuring between 1 1/2 to 2 inches in length. Conventional cotton fibres only measure up to 1 inch. Due to its extra-long length, Peruvian Pima cotton is one of the highest quality textiles in the world, and it is also one the softest.
The fibres of Pima cotton are extra long in length creating a thinner, stronger and smoother yarn. When the fibres are woven together they create a silky material that is extra durable and super soft.
As you wear and wash your Pima cotton clothing you will notice it even gets softer as it ages. Pima cotton is ideal for babies, pre-natal and postpartum mothers. It is also the best for those experiencing skin sensitivities, allergies and chronic pain as it feels very soft and gentle against the skin.
Pima cotton is primarily grown in limited quantities in three different areas, the southwestern regions of the US, Australia and Peru. It originated in Peru, but it gained its name after the Pima Indians who helped raise the cotton in the United States. Peruvian Pima cotton grows along the northern coastal valleys of Peru. Environmentally friendly hand-harvesting results in silky soft fibres which are free from scratchy impurities.
Unlike most commercial cotton, Peruvian Pima cotton is harvested entirely by hand to ensure that only the best quality is used. Not only is harvesting by hand more environmentally sound, it’s better for the cotton itself. Industrial harvesting tears the cotton fibres, giving it a yellowed hue and creating a scratchy texture that affect the smoothness of the final garment. Hand-picking comes with obvious benefits for the environment compared to machine-based harvesting, and the work is beneficial for the community as a source of local employment in these rural growing areas.
Nice to meet you!
We're Ana and Zac. We are a Canadian clothing brand established in 2019 and have been working together since 2012 with a combined twenty plus years in the fashion industry. We're real life partners that operate out of our small studio warehouse located in the coastal town of Lunenburg, Nova Scotia. We are passionate about the environment and are inspired by the natural world around us which may or may not include a lighthouse and foggy shoreline ;)
We make the softest premium quality organic Pima cotton basics, and pull from the nostalgic styles from our childhood creating comfortable and inclusive clothing that you will love for a long time.
Ana is an F.I.T (New York City) + POLIMODA (Florence, Italy) trained fashion designer. As creative director she designs and develops the colours, fabrics and clothing collections with help from their manufacturing technicians in Peru along with directing the PR and marketing teams.
Zac is an NSCC + NSCAD (Halifax) trained filmmaker and photographer. He worked as a menswear buyer and stylist for over ten years. Zac is the financial chief, oversees logistics, manages the warehouse and customer service teams.